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Welcome to SEOMike.com!

You have found the site of the original SEOMike who registered the name on WebmasterWorld.com in 2003. I have been a professional Search Engine Optimizer (SEO) since 1997. That’s right near the beginning. The industry started to get organized in 1996 when Bruce Clay coined the term Search Engine Optimization. Since then SEO and Internet Marketing has turned into a large portion of any respectable marketing budget.

I’ve led SEO efforts for over 400 different clients in my time. I’ve marketed everything from diamonds to doorknobs, cars to refrigerators and stoves. Yes… stoves. One of my past clients was Thrifty Car Rental where I led a campaign that brought internet marketing efforts to hundreds of their location specific sites. I optimized across the US, Canada, Mexico, The Caribbean, and the rest of Latin America. I also optimized sites in the UK, Ireland, France, Germany and Italy. When they started they had an unorganized, out-of-sync network of sites and after a year the sites were all in line and optimized for their locations. That takes work. That takes communication. That takes dedication. That takes expertise.

My main expertise is in organic SEO. Organic SEO focuses on the search results that are not sponsored listings. The top three listings on a search engine and the results on the far right are generally paid results that anyone can get. Organic results have a higher ROI than paid listings. 10,000 visits from an organic results has a fixed cost associated with it; my fees. 10,000 results from a paid ad has my fees plus a cost per click that could be around $2-5 per click! If you spend $20,000 on clicks and only convert 2% of those clicks to a sale, you are only converting 400 visitors. That means you paid $50 PER SALE! Can you afford that kind of cost per acquisition??

Want to learn a little more about the results you can get? Check out the SEO case studies on my Professional Background Page.

 

What's happening with SEO...



SearchDay: Branding is Dead; Long Live SEO
Today's search engine marketing news and opinion: Branding is Dead; Long Live SEO; Google's Superiority Complex; Emotional Motivators in Landing Page Optimization; and more.
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SearchDay: Don't Hire a Butcher to do a Baker's Job
Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; Small Business Owners Need Twitter and LinkedIn; Syndicated Versus Pure Search Referrals; and more.
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