Are your Web site sales lower than you expected?
Does search engine placement seem like a mystery you can’t solve?
Many small to mid-sized business develop a website with high hopes only to receive a lack-luster response. You might spend spend thousands of dollars developing an eye-catching website, only to be met with dismal sales or sluggish Web activity.
In today’s competitive online environment, merely having a website isn’t enough to ensure success online. No matter how great your website looks, if online searchers can’t find you, they won’t buy from you.
REALITY CHECK – Chances are there are several, maybe even hundreds, of websites selling the same or similar products you are.
Despite the competition and complexity of conducting business on the Internet, you can improve the likelihood a potential customer will visit YOUR site and purchase that item from YOU. Creating the website, however, is just the first step. To really get in the game of online sales, your website needs to be streamlined and searchable by search engines, like Google, MSN, and AOL. This process is called Search Engine Optimization (SEO).
Despite the best efforts of your website developer, your website might be missing important components that could be preventing you from achieving the sales or online attention you want. A careful review of your website can reveal several areas of opportunity.
The Solution – The Next Level Package
The Next Level Package is the next step to increasing your online success. Designed for businesses that are new to search engine optimization, this package is a comprehensive review of your online presence and capabilities. This review will identify issues that may be preventing potential sales on your website and provides a work plan for correcting them.
- Analysis of your current optimization - Is your site easy for the search engines to understand?
- Analysis of your current user funnels - Does your website offer a clear path to users to find your products?
- Analysis of your historical analytics data - What do your users do on your site?
- Evaluation and expansion of your key-phrases - Is your site focused on the right thing?
- Evaluation of your internal linking structure - Can search engines and users understand it?
- Evaluation of content optimization - Does your content convey what you want a user to know?
- Evaluation of server technology - Does your server meet your current and future needs?
- Evaluation of your ecommerce solution - Is your shopping cart optimized?
- Site spiderability - Can the search engine spiders find all the corners of your website?
- Competitive analysis - What is your competition doing and how do you compare?
- Missed opportunity analysis - what is unique about your company that you could promote?
- A follow - Has your traffic improved? What are the next steps?
Setting Expectations
There are hundreds of factors that affect your search engine placement, including product segment competition, on-site factors, external links, etc. An SEO Site Review will increase your placement in search engines and improve your online visibility, but it should not be the final step. Effective search engine optimization requires long-term activity.
Contact me for a review of your website today! |
