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Archive for Month: February 2014

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Doubt the Power of SEO? Compare to PPC!

A client recently wanted me to justify continuing our ongoing SEO services. I’m not mad at them, it’s a natural thing for a company owner to ask.  The main thing owners see is the constant expense.  Business owners tend to look forward instead of backwards so they often overlook the […]

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Normalize for Seasonal Traffic

A little investigation during your site’s off-season can have a profound impact during your peak season.

Stupid Pop-Up Forcing Account Creation

Go ahead, break your conversion path on paid traffic. Whatev.