Archive for Month: February 2014
Doubt the Power of SEO? Compare to PPC!
A client recently wanted me to justify continuing our ongoing SEO services. I’m not mad at them, it’s a natural thing for a company owner to ask. The main thing owners see is the constant expense. Business owners tend to look forward instead of backwards so they often overlook the […]
Normalize for Seasonal Traffic
A little investigation during your site’s off-season can have a profound impact during your peak season.
Stupid Pop-Up Forcing Account Creation
Go ahead, break your conversion path on paid traffic. Whatev.