Keywords are dead! Keywords are irrelevant! I’m the only one with the answer!
Did that sensationalist title grab your attention? Sorry. Had to do it. You obviously fall for clickbait titles, which worked out for you this time because I’m about to lay out some reasonable commentary on the “keywords are dead” debate. Well, it’s not a debate… just sensationalism from SEOs who […]
Non-HTTPS Warning in Chrome Becoming More Intrusive
According to a post on Google’s Chromium blog, Google Chrome will begin to show a more aggressive “Not Secure” in July. In August of 2017 Google began sending warnings to webmasters without secure sites informing them of a change in how Google deals with non-HTTPS sites. This was a big […]
Site Speed to Become Official Metric in Mobile Results
Google announced that they will begin to use site speed as an official metric in an upcoming update called the “Speed Update” which is focused on mobile results. This update will be released in July of 2018 and is reportedly only going to impact a small percentage of sites. If […]
Fun With Google
Media creators have a long history of hiding little treasures in their creations for people to find called Easter eggs. This is especially true of computer folks. Check out Wiki’s article on Easter eggs here. Google developers are no exception to the rule. Over the years I’ve documented a few […]
Change Analytics and Search Console to HTTPS
If you’re moving your site to https to avoid Google’s unsecure site warning, you’ll need to change your Google Analytics to https as well. Making the switch is easy. Log in to your Analytics account, click the gear or “Admin” in the bottom left of your screen and under “Administration” […]
Google Will Soon Write Ads for You
I just got an email informing me of a new AdWords feature coming out in beta. Beginning at the end of September, Google will begin automatically creating and enabling ads in my AdWords account. I’ll get a notification and an email about the new ads and if I don’t do […]
Chrome to Warn About Non-https
Google has been sending emails warning webmasters of an upcoming change to their Chrome browser. Starting in October, Chrome 62 will display a warning to users informing them that a site is not secure if the site collects information from users without using a secure certificate. This change would probably […]
Want to use a phone number? You better pay!
Sometimes Google is really frustrating. They slowly twist and turn things into their favor and if something could make them money, they force you to use it. Today I was reminded of one of their “features” – phone number extensions in AdWords. You select an option on your ad to […]
Google Moving to a Mobile-First Index
They’ve been saying it for a while now; “Mobile will surpass desktop as the most frequently used device” and it’s coming true. Well, for some it is. Google has this notorious habit of pushing things on everyone even when it doesn’t really apply. As you can see from my post […]
The Importance of AMP
Does the AMP (Accelerated Mobile Pages) standard really do anything, or is it just another carrot dangled in front of our noses by Google?