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Want to use a phone number? You better pay!

  Sometimes Google is really frustrating. They slowly twist and turn things into their favor and if something could make them money, they force you to use it. Today I was reminded of one of their “features” – phone number extensions in AdWords. You select an option on your ad to […]

Google Moving to a Mobile-First Index

They’ve been saying it for a while now; “Mobile will surpass desktop as the most frequently used device” and it’s coming true. Well, for some it is. Google has this notorious habit of pushing things on everyone even when it doesn’t really apply. As you can see from my post […]

The Importance of AMP

Does the AMP (Accelerated Mobile Pages) standard really do anything, or is it just another carrot dangled in front of our noses by Google?

Google Does Not Want You to Leave

Google does a fantastic job of blurring the lines between what’s good for them and what’s good for the users. They’re now offering their own little app to test internet speed. It’s not as good as speedtest.net, but who cares about that anyway??

Dealing with RankBrain and Zombie Traffic

RANKBRAAIIIIIINNNNSSS!!!! Google’s RankBrain can send the zombie horde to your website. What is RankBrian? What is zombie traffic? What can you do about it? My post helps you defend against the zombie apocalypse.

Does Google Allow Paid EXCLUSION??

Does a small city in the Kansas City metro area have enough clout with Google to have themselves excluded from geo-targeted ads? It sure looks like it.

It’s quiet… too quiet.

It looks like Google has made a major change had moved to rolling updates. They’ve talked about it before, but I’ve never seen SERP flux so stable and predictable before. SEO just got harder.

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Google Making Ads Less Obvious

Google seems to be playing with the idea of making Adwords ads a bit less obvious to users.  In a 2013 push for “transparency” Google added a little yellow icon next to their ads to try to distinguish them from the non-paid organic results.  Now Google is trying to make the […]

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Mobile Hasn’t Quite Taken Over Yet…

Google keeps reporting on the importance of mobile traffic.  Yes, mobile search has surpassed desktop usage which is why Google’s focusing so much attention on getting websites to be mobile friendly.  That’s great, but the reality is that a lot of niches just aren’t dominated by mobile traffic.  We did a little […]

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More Big Changes to Mobile Results

In early May, Google will cut a lot more websites that are not mobile friendly from the results.