Is Keyword Data Making a Comeback?
Google is displaying keyword info taken from Google Search Console in the organic search results. Adding prominence to keyword data is a very interesting shift for Google. Google typically does not give a lot of emphasis to keyword information because they don’t want webmasters focused on it. Here is a […]
Multi-Site Unified Tracking Using Google Tag Manager
One of our new PPC clients has a pretty sizeable account with thousands of keywords and hundreds of ads. They also advertise in print using vanity URLs which complicates things a little because PPC is used to cover those URLs as well. They have a bunch of landing pages on […]
How Many htaccess Redirects Are Too Many?
I hear it pretty often, “Don’t add too many redirects to htaccess or you’ll slow down a site!” Whenever I hear that I say to myself “Good point – but how many are too many?!” I’ve never encountered anyone with a good answer to that question, and I know it […]
Keywords are dead! Keywords are irrelevant! I’m the only one with the answer!
Did that sensationalist title grab your attention? Sorry. Had to do it. You obviously fall for clickbait titles, which worked out for you this time because I’m about to lay out some reasonable commentary on the “keywords are dead” debate. Well, it’s not a debate… just sensationalism from SEOs who […]
Using Prefetching and Preconnects to Increase Speed
Site speed has been important for a long time, much longer than it’s been important to Google. Google got interested in 2008 or so and made site speed one of the quality indicators in their algorithm in 2010. A fast site means users get the content they want as quickly […]
Fun With Google
Media creators have a long history of hiding little treasures in their creations for people to find called Easter eggs. This is especially true of computer folks. Check out Wiki’s article on Easter eggs here. Google developers are no exception to the rule. Over the years I’ve documented a few […]
Submit URL to Google
I’m kind of surprised this feature exists. I stumbled across this in my twitter feed today. It was written about on SEL yesterday. If you have a URL to submit to Google, head over and search “submit URL to Google” and the box you see below will be displayed where […]
Blocking Ad Blocker Users
I’m sure you’ve heard of them, but if not, ad blockers are little pieces of software that prevent ads from displaying on websites as you browse the internet. The software does this by serving as an interstitial between your browser and the internet. Ad blockers check everything that comes from the web […]
Does SEO Still Work?
I hear a lot of people saying “SEO is dead”, “SEO doesn’t work”, “SEO is a waste of time”, etc. That’s what people say who don’t know what they’re doing and are justifying giving up on it. Here is how one of our clients is doing. They’ve been with us […]
Sneaky Referral Spammers
Sneaky spammers are pretending to be Google.com and Lifehacker.com to steal clicks and infect your computer. Here’s what to look out for.