The Importance of AMP

Does the AMP (Accelerated Mobile Pages) standard really do anything, or is it just another carrot dangled in front of our noses by Google?


Anatomy of an Access Log

Nobody analyzes their log files. It’s a bit of an art from the “old days”. Get a leg up on your competition by learning what’s really going on when Googlebot comes!


Mobile Usability Impact

It’s been a month since Google’s mobile friendliness update launched.  Remember how I said it was going to be a big deal?  It wasn’t as big of a deal as I expected [for my clients].  Some sites were hit hard by the update hasn’t done much to our clients.  That could […]


Google’s Mobile Usability Update To Have Big Impact

Google rarely warns of any impending algorithm update, so when they do, it’s best to pay attention.


Google Sending Warnings About Mobile Usability

Earlier this month Google began sending warnings to webmasters with websites that don’t work well on mobile devices. Usually when Google gives a warning, something big is about to happen. In 2014 mobile overtook desktop as the most used device type to browse the web.  This has led to many sites adjusting […]


What You Miss When Ignoring Raw Log Files

Back in the day when I started as an SEO there wasn’t really a good website analytics system.  To understand what users were doing I had to learn to read raw access log files.  As time passed several companies launched analytics services but because of high prices the services were […]


SEO Salary Guide

I’m excited to announce a new feature at  We have added a salary guide for SEO Specialists which we will keep up to date every month.  We collect salary information from job postings that contain “SEO Specialist” in the title, average them all in each state, then average all […]


Pay Attention to Webmaster Tools HTML Improvements

Taking the time to resolve the HTML issues in Google Webmaster Tools pays off with better ranking and organic click through rates.


Title and Description Tags Increase CTR

It’s so easy to optimize title and description tags. I’m always amazed when SEOs and big brands alike completely ignore their value.


Optimize PDF Meta Info to Stand Out

Make your PDFs stand out among the rest to increase organic CTRs.