It’s that time of year again. It’s time to make sure your site is in a prominent place for the Christmas shopping season. We always watch for the seasonal Christmas algorithm to kick in, and if websites haven’t been preparing for it, they are nowhere to be found. We’ve seen some sites that were ranked well right before the shopping season kicked off and then dropped a couple spots in the rankings because they weren’t quite prepared. Dropping a couple spots in the rankings can really affect a website’s traffic and sales. If you depend on Christmas to generate revenue for your company and really want this year to be a good one, now is the time to contact us and get a campaign started!