January 10th saw the most impactful Google algo update since Payday in May of 2014 and it’s not an Penguin update, it’s a Quality update. Google’s Zineb Ait confirmed that the update was not related to Penguin but was instead a quality update. There are some surprising link spamming websites that show up in the results now which leads me to believe that the update will either be rolled back soon or a Penguin is coming. We’ll see. Either way, if your site shifted significantly in the listings, you’d better be thinking about the quality of your content.