I recently spoke at Pubcon Austin and think it went pretty well. I talked to around 45 people about the fundamentals of SEO, a topic that I think is very important and often overlooked. Everyone is all about the latest and greatest SEO techniques and so many fail to complete an initial assessment and optimization of a website.
I learned a ton from the sessions at the conference and one of the best presentations, as always, was by my friend Rob Snell. The man is a genius. I highly recommend you check out his presentation and transcript which you can find here: Rob Snell’s Pubcon Presentation on “Bottom to Top SEO of an Ecommerce Site“
