Google is always talking about how sites are not to reproduce content from other sites just to get traffic. Well, guess what? Google is the worst offender. They will do anything they can to keep a visitor on their site instead of heading off to someone else’s site to find the information they are looking for. Fewer exits from Google mean more pageviews for them which means more views of their ads.
Today I’m working on my presentation for an upcoming KCDMA event where I’m presenting to a group of about 100 Kansas City area marketers about the fundamentals of SEO. I am terrible at PowerPoint and was trying to figure out how to edit my presentation’s theme. When I went to Google to search for instructions I got exactly what I wanted from Microsoft, but it wasn’t on Microsoft’s own site!
What does Google do to people who reproduce content from other websites? Bans them! Google… you’re getting more and more evil and hypocritical all the time.