We have been providing organic SEO services since 1997. A lot has changed since then and our time in the industry has exposed us to thousands of websites, each one with its own unique set of challenges. We have worked with both small businesses with a local focus, as well as large companies like Thrifty Car Rental with large multi-national Internet marketing campaigns.
Keeping up with what makes a website successful in the fast-paced world of SEO is a challenge. We constantly test and adjust our techniques to be sure that we achieve long-term success for our clients. We don’t chase the “it” thing of the moment because it’s only “it” for a little while. Our process sets our clients up for long-term top rankings and helps insulate their sites against negative impacts of major algorithm changes
To ensure we understand what your website needs to succeed, we spend a lot of time developing an in-depth proposal. We evaluate the technical challenges your site faces, the competitiveness of your industry, your industry’s seasonal trends, and the sophistication of your competition’s online marketing campaign.
Our initial setup process takes about a month, depending on how promptly a client responds to our questions. We begin each campaign with a questionnaire that helps us learn more about our new client so we can craft a campaign that has the highest chance increasing search engine ranking and visitor engagement and conversion. One of the most important parts of our initial setup is the phrase research process. We research hundreds of phrases for our clients to ensure we target the phrases with the most potential to drive traffic. Once we have established an initial set of phrases, and receive approval, we start to work on the website to ensure a clear, concise message is communicated to both the visitor and the search engines. In addition to keyword research, there are several other steps we take to ensure your website is as user and search engine friendly as possible. When our initial setup is complete, we provide a detailed setup completion report so you fully understand the work we did to set your site up for success.
As soon as your website is optimized, we begin our ongoing marketing campaign. Our campaign focuses on building strong content for your website and increasing user engagement and conversion through conversion optimization. Another major part of our ongoing efforts is external link development. We will help your site get connected with websites that not only pass strong reputation, but also attract new visitors. Unlike many SEOs, we do not outsource our link building efforts. Everything is done in-house and governed by a strict proprietary quality checklist.