8249 West 95th Street, Overland Park, KS 66212

All

Multi-Site Unified Tracking Using Google Tag Manager

One of our new PPC clients has a pretty sizeable account with thousands of keywords and hundreds of ads. They also advertise in print using vanity URLs which complicates things a little because PPC is used to cover those URLs as well. They have a bunch of landing pages on […]

how many redirects are too many?

How Many htaccess Redirects Are Too Many?

I hear it pretty often, “Don’t add too many redirects to htaccess or you’ll slow down a site!” Whenever I hear that I say to myself “Good point – but how many are too many?!” I’ve never encountered anyone with a good answer to that question, and I know it […]

Are keywords really dead?

Keywords are dead! Keywords are irrelevant! I’m the only one with the answer!

Did that sensationalist title grab your attention? Sorry. Had to do it. You obviously fall for clickbait titles, which worked out for you this time because I’m about to lay out some reasonable commentary on the “keywords are dead” debate. Well, it’s not a debate… just sensationalism from SEOs who […]

google to warn about non secured sites

Non-HTTPS Warning in Chrome Becoming More Intrusive

According to a post on Google’s Chromium blog, Google Chrome will begin to show a more aggressive “Not Secure” in July. In August of 2017 Google began sending warnings to webmasters without secure sites informing them of a change in how Google deals with non-HTTPS sites. This was a big […]

Site Speed to Become Official Metric in Mobile Results

Google announced that they will begin to use site speed as an official metric in an upcoming update called the “Speed Update” which is focused on mobile results. This update will be released in July of 2018 and is reportedly only going to impact a small percentage of sites. If […]

Using Prefetching and Preconnects to Increase Speed

Site speed has been important for a long time, much longer than it’s been important to Google. Google got interested in 2008 or so and made site speed one of the quality indicators in their algorithm in 2010. A fast site means users get the content they want as quickly […]

Fun With Google

Media creators have a long history of hiding little treasures in their creations for people to find called Easter eggs. This is especially true of computer folks. Check out Wiki’s article on Easter eggs here. Google developers are no exception to the rule. Over the years I’ve documented a few […]

change your google analytics settings to https

Change Analytics and Search Console to HTTPS

If you’re moving your site to https to avoid Google’s unsecure site warning, you’ll need to change your Google Analytics to https as well. Making the switch is easy. Log in to your Analytics account, click the gear or “Admin” in the bottom left of your screen and under “Administration” […]

Google AdWords Automated Ad Creation

Google Will Soon Write Ads for You

I just got an email informing me of a new AdWords feature coming out in beta. Beginning at the end of September, Google will begin automatically creating and enabling ads in my AdWords account. I’ll get a notification and an email about the new ads and if I don’t do […]

Chrome to Warn About Non-https

Google has been sending emails warning webmasters of an upcoming change to their Chrome browser. Starting in October, Chrome 62 will display a warning to users informing them that a site is not secure if the site collects information from users without using a secure certificate. This change would probably […]